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Englisch report: Social media platform use: consumers vs marketers
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| Englisch report: Social media platform use: consumers vs marketers |
From: research.team@office.com
Subject: Social media marketing is essential for our product
Dear sir,
Introduction
The purpose
of this report is to outline the importance of social media marketing and
analyze the different social media platforms, where most marketers promote
their products and where most consumers follow them.
Results
According
to the research data from the UK, Facebook is the most used platform, with a
consumer follow ratio of 71%. It is also the most competitive place, since 65%
of the companies promote their products there. YouTube follows with a 51%
follow rate, but only 35% of brands have active campaigns on YouTube. Instagram
ranks third with 49%, which indicates that almost half of the consumers will
follow brands there. TikTok has a 38% follow rate and is ranked fourth, but it
also has less competition, because only 39% of the marketers market their
products on this platform.
Social
Media Marketing: Benefits
Nowadays, social
media marketing could be said to be the most important marketing strategy. More
and more people use the internet to buy things and, more importantly, with the
internet we can reach people that we could never reach in local places. So, we
can expand our target group and expect a large number of sales.
Recommendations
What
methods can we implement? Personally, I believe we could start with TikTok and
YouTube for a simple reason. We do not have an online fan base, which means if
we post something on platforms like Facebook or Instagram, there is a high
chance that we could not reach anyone, because fewer and fewer people are
willing to read posts from a completely new account. But if we post short
videos on TikTok or YouTube, people do not really care about the number of
followers.
Conclusion
In
conclusion, it is essential to have an online presence since the importance of
online marketing is increasing. No matter if we are selling digital or physical
items, it is always worth starting to market online.